Paint Effects on the Floor

I am digging these painted floors I've seen in magazines lately. Goes to show that floors don't have to be boring or covered up by a rug. Look how both of these painted floors completely make these rooms:

House Beautiful

Can you believe that is a paint effect?  It looks like a rug but think how much easier this is to clean!

Cottage Living

At first glance it looks like hardwood but when you look closer you see that this is a paint treatment that looks like wood.  It extends all the way through the house.  I love, love, love.